Sustainable Agriculture Tanzania(SAT) is seeking to to engage a qualified consultant to design and implement a comprehensive, multi-channel awareness campaign that increases knowledge, builds trust, and promotes the adoption of hermetic storage technologies among smallholder farmers. These Terms of Reference (ToR) serve as a request for proposals from individual consultants/firms interested in conducting this training.

The Evidence-based scaling of improved on-farm storage Project is implemented by Sustainable Agriculture Tanzania (SAT) in collaboration with the University of Zurich (Zurich Knowledge Center for Sustainable Development, ZKSD), Sokoine University of Agriculture (SUA) and Helvetas Tanzania. The project brings together strong expertise in applied research, development programming, and field-level implementation in Morogoro, Dodoma, Katavi and Rukwa regions of Tanzania.

The Project focuses on promoting improved on-farm storage technologies, especially hermetic bags to reduce post-harvest losses, improve food security, and increase farmer incomes. While research and training interventions have demonstrated the effectiveness of these technologies, adoption remains constrained by limited awareness, low trust, and insufficient access to reliable information. This underscores the need for a structured, large-scale awareness campaign to complement ongoing efforts and accelerate uptake among smallholder farmers.

The assignment under this ToR contributes to the outcome of the project which focuses on increasing awareness about hermetic storage among smallholder farmers through a structured communication and learning approach.

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Objectives of the Assignment

i.            To develop diverse, high-quality communication content using multiple messaging approaches, including trust-building mechanisms such as peer and expert testimonials.

ii.            To promote the project-facilitated channel for farmers to order hermetic storage bags via SMS (by sending a keyword to our shortcode).

iii.           To disseminate awareness messages at scale through radio, print, and digital platforms to effectively reach smallholder farmers in target regions.

iv.            To enhance farmers’ understanding of post-harvest loss prevention and the benefits and use of hermetic storage technologies.

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Expertise required

The consultant/firm should demonstrate the following qualifications and experience:

i.       Proven experience in Behaviour Change Communication (BCC) and implementation of media campaigns, preferably in agriculture or rural development contexts.

ii.       Strong technical capacity in content production, including radio, print, and digital media.

iii.       Demonstrated experience in agriculture, post-harvest management, or rural development programmes.

Proven experience working in Tanzania, with a strong understanding of local contexts, languages, and rural communication channels

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Interested firms are invited to submit their applications electronically via:

consultancy@kilimo.org

Subject Line: Media Awareness Campaign

NB: Deadline for submission of EOI will be on 14^th April 2026 at 1700 hrs East African Time. Late EOIs and portions of EOIs shall not be accepted for evaluation irrespective of the circumstances. Only awarded consultant(s) will be contacted.

We are open to receiving questions for clarifications, if any, through consultancy@kilimo.org until 10^th April 2026 at 17:00hrs (EAT), after which no further questions will be received. No in-person or phone follow-up is accepted.

PLEASE FIND THE TERMS OF REFERENCE FOR THE INTEGRATED AWARENESS CAMPAIGN ON HERMETIC STORAGE HERE

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